Ana'dara Kallolo had important roles as the actors of the activity, as a tourism information centre, and as the Soppeng regency tourism ambassador, according to the findings of the study. The research employed a qualitative approach to delve more deeply into the subject to be watched closely. Based on the foregoing promotions, it became necessary to define the communication strategy employed by Ana'dara Kallolo to promote the programs of tourist attractions. The objectives of the study were to determine the role of Ana'dara Kallolo as a tourism ambassador in promoting tourist attractions and to identify the elements that supported and hindered Ana'dara Kallolo's efforts to promote tourism in Soppeng regency. The Soppeng regency required a tourism ambassador to market the region as a tourist information hub.
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